Teddy Swims @ Salle Pleyel, Paris - November 4th, 2024




Teddy Swims' music feels like a collage of popular styles—soul, pop, R&B, rock—stitched together without a clear, guiding vision. Having risen to fame on YouTube, Swims' brand of soul seems custom-built for the TikTok generation, serving as a bridge to an era when AI might deliver our pop stars. The concert itself feels more like an extended Instagram reel than a cohesive musical experience, crafted to capture clicks and likes.

On the musical side, Swims' songs are really good, and the performances are flawless, though it seems there may be some backing tracks in the mix (I hope I’m wrong). The emotions he channels are genuine and seem to resonate with the crowd, who clearly love every second of it. This kind of connection is why we to concerts.

In the end, Teddy Swims represents a modern fusion of heart and algorithm, where sincerity meets digital curation. While the format may not appeal to everyone, it’s a testament to his ability to connect with audiences in a time where music is increasingly consumed through screens. Swims’ success underscores a new era where authenticity and online engagement coexist—defining what soul music can mean today.

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